1
Logo 标志

First, I start by brainstorming around the brand—getting a feel for its history, voice, and personality. If it’s a rebrand, I think about what kind of voice and personality would suit them better. From those keywords, I sketch out around 30–50 rough logo ideas. 

首先，我会从品牌的头脑风暴开始——去感受它的历史、语调和个性。如果是重塑品牌，我会思考什么样的声音和个性更适合它。从这些关键词出发，我会画出大约 30–100 个粗略的 logo 草图。

Looking like this

photo taken for MONA Project 
MONA 项目的草图拍摄照

Pencil and marker always give me a better feeling when sketching, allowing me to brainstorm better.
     
Using verbs, nouns, and adjectives to pair together, I then start sketching. 



铅笔和马克笔总能给我更好的手感，让我在绘制时更容易进入头脑风暴的状态。


通过把动词、名词和形容词搭配起来，我开始画logo草图。

Flipping the colour of the logo to see how it looks under a darker background.
颜色反转，看看logo 在深色背景下的效果
flow + energetic
nuance + elastic 
elegant + simple 
motion + dynamic 
bounce + architect
adapt + illumination
bahaus + colorful 
thin lines + blur 
friendly + soft
                      流动 + 有活力
微妙 + 弹性
优雅 + 简单
动感 + 充满活力
跳跃 + 建筑感
适应 + 光感
包豪斯 + 多彩
细线 + 模糊
亲切 + 柔和 I do a cross-check with these terms. Each pair of words can give me a different idea for how the logo might take shape. This is an excellent method for me that allows me to expand my logo sketch to the maximum.  After sketching, I chose some ideas that I think look promising to move forward with more exploration on the shape. 我用单词做交叉组合。每一对词语都能给我带来新的 logo 造型灵感.这对我是一个非常好的方法，可以让我把 logo 草图的可能性扩展到最大。在完成草图之后，我会挑选一些看起来有潜力的想法，继续对形状进行更深入的探索。

---

1

→